What are you looking to get out of a solar pool heating system? Do you know how it works? What made you consider a solar pool heating system? Why do you want a solar pool heater? Have you experienced a solar heated pool at a friend or neighbor’s house? What other pool heating sources have you considered? Are you aware of the alternatives? Are you aware of the options? How did you find us, and what prompted you to call me? What are your concerns about buying a solar pool heater?
These are all things you might hear out of a solar company’s sales professional. Notice something? That’s a lot of questions!
I didn’t enjoy my educational experience until my last year of college. For the first 16 years of formal education that I received, I endured daily lectures on what I needed to know. Very few educators asked me what I would like to know! When I finally hit my stride as a Finance student at the University of Florida, my advisors and professors started asking questions. They wanted to know about my career aspirations, what I expected to accomplish as a floor trader at the New York Stock Exchange, and how I would treat my employees as I rose to the top. They identified the education I needed, and they delivered it with a genuine interest in my success and happiness. Fortunately as a result, I changed my tune and never pursued my lifelong interest in becoming a high-flying Wall Street stockbroker. That life was not for me.
A good solar company is an educator that tells you what you want to know, not what they want you to know. Let’s face it – you probably don’t know much about solar pool heating when you start making calls. You need an education.
I insist that our solar advisors learn about you, the customer. They should leave your home understanding how you use your pool and what your expectations are about the performance of the a solar pool heating system. If we fail to understand your needs and desires, the likelihood of you becoming a satisfied customer that refers your friends and neighbors is far lower.
Sure, we can give you a long-winded monologue about the technical details and features of our product, and how our product is so much better than the competition’s. We will probably give you at least an overview of how the system works and for what you should look in a solar pool heater. However, the most important thing is that we understand what you want, and then DELIVER a solution.
Ultimately, you are going to do business withe a solar company that you trust. Gaining your trust comes from understanding you. If a solar company approaches you without a clear interest in solving your problem, they are not the company you should hire. The relationship developed between you and the solar advisor is key to your future happiness.