It’s not uncommon for people to mishear or misunderstand the name FAFCO as Fasco, Fastco, Falco, Fabco or something else. FAFCO is an acronym for Freeman A. Ford Company. Freeman is a visionary in the solar thermal industry, having revolutionized/started the solar pool heating industry in addition to a variety of other solar thermal technologies. The local Southwest Florida dealer is actually Fafco Solar (note capitalization). Fafco Solar is a fictitious name (dba) of Solar Pool Heaters, Inc., a Florida corporation. FAFCO, Inc. Is the California manufacturer of a variety of products. The FAF in Fafco Solar is Freeman A. Ford.